Jansen Design

Experience & service design

We work close together with our clients to help them solve the biggest problems of their users. With our user-centric approach we focus on creating a seamless experience across digital, physical and communication touchpoints.


Our goal is to create meaningful design solutions with great customer experience.

Customer experience (CX)

We can help you to optimise your CX design of your product or service. We will research all touchpoints of the customer journey, from awareness to purchase and retention, to be able to create a better CX. 

  • Consumer research
  • Personas & scenarios
  • Customer journey mapping
  • Co-creation workshops

Brand experience

We can help your company to design a great brand experience. 

  • Expectation mapping
  • Competitive analysis
  • Trend analysis
  • Value proposition design

Service design

We can help you to deliver a great service experience. Besides designing the customer interactions, we will help to design the entire ecosystem around these interactions.

  • Service process flow
  • Service blueprints
  • Storyboarding
  • Roadmaps and release strategy
  • Future roadmap


Not sure how design can bring value to your business. Check out some of the most common questions asked by clients.

Looking for other services?

When you have a well designed customer experience (CX), your customers will feel valued, enabled, and involved. This will reflect directly on the perception of your brand, and your company can build or maintain a strong brand.

User experience (UX) is the experience a user has when interacting with a specific product or service. Customer experience (CX) is the experience a user or customer has when he/she interacts with a brand or company.

Brand experience is how the user feels when engaging or interacting with a brand. Experience and brand experience is subjective and changes from person to person.