Marketing

We help businesses to develop a convincing brand personality, that creates strong brand experiences.

Branding

Does your brand express your business values? We can help you to redefine your brand and to create a better fit.

Does your brand express your business values? We can help you to redefine your brand and to create a better fit.

A branding service package includes often the following elements:

Logo/ logotype
Illustrations (icons/images/charts/animations with a cohesive mood and style that reflect the brand values and brand promise)
Typography (a collection of fonts for printed and digital materials)
Brand Manual/ Styleguide (manual on how to present a brand across different channels)
Color palette
Printed materials (business cards, corporate paper)

Not sure how design can bring value to your business. Check out some of the most common questions asked by clients.

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Why is branding important?

First impression: in the first 3 seconds of interaction with your product, people form an opinion about your brand and company. Consumers like brands that give value, that they can trust and that they like.
Recognition: great logos are powerful, recognizable and easy to remember. They can give a business recognition.
Stand out from competition: with a unique brand identity, applied consistently in every product, space, service or content, you can stand out from competitors.
Customer loyalty: A strong and consistent brand increases customer loyalty.
Unite employees: branding can help to unite and motivate employees. When employees relate their values to the brand of the company, it will create a sense of belonging. Working for a recognised and reputable brand makes work more fulfilling.

What is brand awareness?

Brand awareness is the consumer knowledge of the brand. Does the target market know about your brand or company?